In today’s Washington Post Magazine, there was a great article on Kevin Plank and Under Armour.  Under Armour in addition to being close to home physically (I live near Baltimore), carries a personal connection. My nephew Kevin Kirk was recruited by CEO Kevin Plank to be an intern. After reading this article, I understand why Mr. Plank took such a shining to my college-age nephew: I think he sees in him the same entrepreneurial spirit he has always exhibited. Based on the article, it seems both Kevins (Plank and Kirk) spent a good deal of their teenage years finding different ways to make some money. For Plank, in college, it was selling flowers. For my nephew (who is still in college) it has been selling girls’ accessories like head bands, pashmina shawls, flip flops, purses – whatever he can get in cheap supply and sell at girls’ and women’s sports tournaments.

One of the things that stood out to me is how Under Armour has engaged in an intense battle to overtake their competition: Nike and Reebok. Sort of a David and Goliath story with multiple Goliaths. What Under Armour has accomplished so far is amazing and I’m sure if you asked someone today about starting up in an industry with such large, established competition they would tell you that you’re nuts. If anyone had told Kevin that, he certainly wasn’t listening. With smart marketing, sheer determination, and maniacal focus, Kevin Plank has beaten the odds and turned the company he started right out of college into a force to be reckoned with approaching $1B in revenues. Impressive indeed.

Given the sports/competition mentality of this company and having been to their offices a couple times, I’m certain the unifying mission to take on the giants in their industry is a powerful motivator and could be the catalyst for the innovation they’re going to need to overcome such formidable opponents. They have a young, smart workforce so I’m anxious to see what they come up with, but to materialize the kind of  innovation needed requires more than just an idea or two. You have to uncover and recognize the right opportunities (yes, there is a difference between IDEA and OPPORTUNITY) and then execute flawlessly. Kevin and UA have done this before, but will what got them here get them where they want to go next? Time will tell.

When I see their most recent approaches and new products, they seem to be taking a head-to-head approach with the Big Guys. They appear to be asking “How can we do that, too?” I wonder if they might be asking the wrong questions.  Hmmm. Maybe I’ll drop them a line and see if they could use a Muse. I just might know one.

ACTiVATE(R) Class of 2009

incredible women from the ACTiVATE® at UMBC’s Class of 2009. I am sad because we have spent every Monday night of the last year together (OK – we took the summer off!). As with classes before, it’s been a great experience. I felt privileged to witness incredible growth in already strong, accomplished women. Just goes to show – we all have room to grow no matter WHAT stage we’re at!

Dr. Kimberly Brown, ACTiVATE® @ UMBC Class of 2007, did an excellent job at delivering the keynote speech. She talked about what motivates people to make the leap into entrepreneurship – to move from the finite realm of job descriptions to the infinite possibilities entrepreneurship brings. ACTiVATE®, she said, made a difference for her by making the impossible indeed VERY possible. When she joined the program, she was negotiating to buy a business but at a standstill. Some simple advice she received at her interview provided her with the information she needed to move the talks along and purchased a government contract just 2 days into the class. Her company, Amethyst Technologies was born. What started as a 2 person company with 1 client has now grown 20 people with 9 clients, purely through word-of-mouth marketing. Incredible.Getting to know Kimberly through the program and outside of it, I am confident Amethyst is posed for even greater growth and impact under her leadership. Her opportunities are infinite.

Among the benefits Kim talked about receiving from the program, one that stood out in my mind as hard to find elsewhere was the support of and connections with other women like her. ACTiVATE® provided not only a community of smart, successful women focused on the same goal (starting a company), but we were able to provide her with numerous role models and connections to inspire, motivate, and assist her on her path. Emlyn Stancill, one of our current graduates, reiterated Kim’s sentiment at the end of the night. She said she’s so busy with

motherhood and work that she never has the opportunity to meet other women who so ‘get’ what

she’s trying to do. Through the other women in the ACTiVATE® program who get and support her, she’s found her people. And we SO get her because we are just like her!

As with the 4 years prior, another group of women are added to the impressive list of ACTiVATE® graduates. I recommend that you watch out for them…you’ll be seeing their businesses making headlines in no time!