Archive for February, 2009

Twitter versus the Telephone

Friday, February 27th, 2009

When I start talking to folks about Web 2.0 and mention Twitter, I get some curious reactions. Most often, it is I don’t get it.

TwitterThe ‘technical’ description of Twitter is that it is a micro-blogging tool. You are given 140 characters to share your message, called a tweet. People follow your tweets and you are able to ‘follow’ the tweets of other people. Most of the time, when you follow someone they’ll follow you back except for celebrities or people who don’t get that’s what you’re supposed to do. For example, I follow M.C. Hammer, The Today Show, and a bunch of random people I don’t yet know. I follow them because they sound interesting, have knowledge I might want to tap, or seem like potential clients or partners.

The thing about Twitter is that once you get into it, it can suck you in. My first experience with that was during the Presidential Debates. You can put a hash-tag in your tweets which provides a filtering capability, sort of like a news feed.

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7 Tips for Marketing your Certification

Wednesday, February 25th, 2009

I was asked to speak at a meeting this morning at McCormick Spice Company’s headquarters in Sparks, MD about how to leverage your supplier diversity certification, specifically for women business owners through WBENC. Thanks for Sheila Dews-Johnson and all the folks at McCormick for hosting us (and providing GOODY BAGS!).

Following are the 7 tips I shared with the group for really making the most out of your certification:

1. Understand and respect relationships. You need to know what the Supplier Diversity folks do (provide introductions) and what they don’t do (sell your products or guarantee work). They are not the end-user, they are the door opener.

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Reading the fine print: Idea Ownership

Tuesday, February 24th, 2009

In these days of shaky economic conditions and job uncertainty, entrepreneurship is actually on the rise. Seems people feel like starting something of their own allows them more control over their future, and I couldn’t agree more! Seth Godin agrees, and shares 7 great tips for start-ups in a down economy.

As many entrepreneurs have discovered the hard way, it often takes a while to make enough to pay yourself, especially when money just isn’t flowing the way it used to. This makes it hard for folks to just up and quit their job when they have a good idea for a business. As a result, many work on their business on the side, moonlighting or as a side-of-the-desk entrepreneur (meaning you work on your business WHILE you’re working for someone else).

Doing so, however, can mean that you lose ownership of whatever you create.

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Spinning with the Times

Wednesday, February 11th, 2009

I came across this ad the other day and had to do a double-take. What were they selling?

Spin Ad

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Comfort Zones and the Fears that hold us back

Wednesday, February 4th, 2009

On the LedgeIt’s been a long time since I’ve been outside of my comfort zone. Oh, there was that learning-to-juggle-thing I undertook around this time last year. It only took me a month to master that new trick. It wasn’t something I had ever tried before, so I didn’t expect to be good at it. The failures were anticipated and even a fun part of the journey.

 

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