Archive for July, 2007
Sunday, July 29th, 2007
For the past three years, we have had the gas stations on our route to the beach all scoped out. We knew which towns along the way had the cheapest gas and planned our trips accordingly. This summer, we were surprised to see that the town where we had previously stopped for the cheapest gas was now among the highest and the one that had been the highest was the cheapest. What happened? A new low-cost provider had come to the ‘expensive’ town, driving all the other stations to drop their prices. I am not sure what happened in the previously least expensive town…maybe they just failed to keep up.

What we saw with the gas prices reminded me of what
happens so often in business. Just when we think we have the market all figured out, it changes. This is true for big businesses and small businesses alike. It happened to me in my former company. One time it was a move by a competitor that made us change our plans but more often it was other unexpected events that altered the market landscape and, as a result, our business. We learned the hard way we had to constantly keep our eye on what was going on outside of our business. In one instance, we had generated a marketing strategy for our newly-developed software but put the plan on the shelf because we got too busy with paying customers. By the time we dusted the business plan off 18 months later, the market had changed markedly and we had to start over again with a new strategy. Thankfully we noticed the changes in the industry before we had spent too much money on our original plan otherwise we would have lost a lot more than time (and few hundred dollars). What we experienced is not uncommon. We entrepreneurs get so busy IN our business we don’t have time to work ON our business. And just when we think we have it all figured out, something changes!
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Posted in Business Growth, Entrepreneurship, business plan, business success secrets | 8 Comments »
Thursday, July 19th, 2007
A recent article in my local newspaper reported a story about a woman who was going to jail for siphoning approximately $120,000 from her company’s coffers. I think the business owner is the one who should be doing time. Granted, embezzlement is not new and larger sums have been swindled away from larger and more established companies, but since this was a small business and the pilfered amount reportedly has the company on the brink of extinction, this is inexcusable. The business owner’s actions are criminal – he should have been more aware.
Perhaps this seems harsh, but I render this judgment as an entrepreneur who was completely uncomfortable with company finances when I started my first business 12 years ago. In fact, I took a “Finance and Accounting for Non-Financial Managers” class almost three years into my start-up. I see too many small business owners, unfortunately with many women entrepreneurs leading the pack, completely abdicating perhaps the most important aspect of their company to others or worse, having no one paying attention except at tax time. While I am not recommending you become an accountant to start a business, I am suggesting that the money in your company should never go completely untended by the owners. I offer the following minimal suggestions to business owners for managing their company’s money:
- Learn what you can. Again, you don’t have to be the expert, but there are certain aspects of your company’s financial status that you should understand. Like why you need to watch your aging accounts receivable, how much your product or service costs to deliver, and what your burn rate is.
- Conduct regular reviews of your financials. Additionally, you should monitor and be consistently aware of certain financial aspects of your company, such as what your fixed costs are per month (i.e. how much is your payroll?) and what your cash flow projections look like. You don’t need to know how much money you have in the bank at every given moment, but you should have an idea.
- Do not give any one person too much financial power. In the above-mentioned instance, I have to ask who signed the checks? The person who cuts the checks should never be allowed to sign them. Make sure you employ appropriate checks and balances (no pun intended) to minimize the probability of losing control.
- Watch employee credit cards. When I worked at IBM, we were given a company credit card but the bill came to us and we were individually responsible for paying it. This forced me to open a business checking account and carefully monitor what I was charging to make sure I filed for reimbursement from the company. Make sure that you have an audit of all charges and require appropriate documentation for employee reimbursement. If you decide to manage employee’s company credit cards for them, which can be risky, make sure the person in charge of that process doesn’t also have access to one of the credit cards.
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Posted in Business Growth, Entrepreneurship, business success secrets | 18 Comments »
Friday, July 13th, 2007
Marci Alboher knows me. We’ve never met, but it is clear from her new book, One Person/Multiple Careers: A New Model for Work / Life Success (Warner Books) that she has my number.
Although not specifically a book about entrepreneurs, Marci’s book speaks directly to me as a ParentPreneur. She introduces a new term –slash – which makes me an author/consultant/speaker in slash-speak. Most entrepreneurs I know, especially women entrepreneurs, are slashes, too.
The slash idea, as Marci has so aptly observed, is about recognizing our own personal complexity and embracing the multiplicity of our passions. It is about designing our own life by not being afraid to follow our dreams, even when they take us down seemingly unrelated paths at the same time. How often does trying to raise a family and build a business seem like divergent paths? But yet we continue on and find ways to make it work.
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Posted in Being a ParentPreneur, Entrepreneurship, Work/Life Balance, business success secrets | 8 Comments »
Monday, July 9th, 2007
Last week after we returned home from our vacation, my daughter and I went to our local Border’s book store to see my book on the shelves. Imagine our surprise and my embarrassment when my book was no where to be found. When I inquired at the information desk, I was given someone else to follow up with. I hid my dismay from my daughter, but knew I had to do something about it. I really wanted her to see it on the shelf. Ok, I really wanted to see it, too.
As soon as I got home, I called and e-mailed the contact name I had been given and then waited patiently. In my e-mail I explained that not only was I a LOCAL author, but that I profiled several successful entrepreneurs from across the Baltimore/Washington D.C. area. Less than 24 hours after my request, I received a reply. Not only had the local contact responded, but because Wiley is my publisher, she had contacted the national account and event manager. They expressed an interest in not only getting my books into their stores (I found out it was in some area stores), but they wanted to work with my publisher to put together an area-wide book signing tour. So I went from not even having my book in my local store to planning an area-wide campaign. See what happens when you ask?! Don’t ever forget that YOU are your best advocate. If you don’t go for what you want and deserve, no one else will do it for you! What have you got to lose!?
Posted in Being a ParentPreneur, Business Growth, Entrepreneurship, business success secrets | 4 Comments »
Thursday, July 5th, 2007
On our return journey back from our recent incredible vacation in Italy, we had a not-so-pleasant first-hand experience with the myriad of problems plaguing Delta Airlines. While their intention and desire to improve may be strong, their execution is still WAY OFF.
Specifically, we missed our flight and they lost our luggage. Not necessarily unusual, but our experience seemed unusually frustrating. I found, however, that rather than view our experience through the eyes of the irritated traveler, I began analyzing the situation with the critical eye of a business owner and consultant. What took place both at the airport and throughout the 3 days that it took us to finally get our bags illustrated the problems that may well keep Delta from recovering from its recent bankruptcy.
- Lack of Communication. When we got off our flight with less than 45 minutes before our connection, we were told we would have ‘no problem’ making our connection. We were right to be skeptical. It took us 20 minutes to get our bags, go through customs, and then recheck them only to be told we had to go out of security, across 2 terminals, and then back through security. Chances of making our flight? 0%.
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Posted in Business Growth, Entrepreneurship, business success secrets | 6 Comments »
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