Archive for March, 2007

The loneliness of business start-up

Saturday, March 31st, 2007

When I first went out on my own, I worked out my house. I can remember the thrill of cranking up my music as high as it could go, though the buzz did not last. The silence beyond the music was deafening. After the first couple of days it hit me: I was truly on my own. It was exciting and terrifying all at the same time. What I didn’t realize was how much I would miss working with other people. Sure, I had my clients that I talked with on the phone a couple times a week, but they were in Ohio so I didn’t see them in person much.

After about six months I got used to the silence but then another couple months later, I realized that I if I didn’t get out of the house during the day, I was going to lose my mind. I just missed human interaction. My unfortunate husband paid the price when he came home – all I could do was talk! My one-year-old daughter and I would often compete for who babbled the most and I think I won most of the time. When I finally realized it was time to get out and network, if not for business, then for my own sanity, life became so much easier.

When my friend Terry Chase Hazell founded her second company, she knew from the beginning that she couldn’t work out of her house. With two young children at home and her office in her bedroom, one of her first corporate tasks was to locate office space. She was able to secure a much bigger office than she needed, but she was the only one in it. She, too, had forgotten how lonely it is as the only full-time employee in a company. It had gotten so bad that her husband, Eric, offered to buy her a volleyball and paint a face on it so she could have a friend (like Tom Hanks’ “friend” Wilson in Cast Away). Now that she is raising money for her company she spends many days out of the office at meetings so it is not so bad. Even so, she tries to convince me to move my office into her space at least once a month. At least she would prefer my company over a volleyball

The truth about entrepreneurship

Wednesday, March 28th, 2007

I recently attended a lively presentation at the Women In Business conference by Sheila Heinze, Founder of SM Consulting. At $70M in revenues and over 500 employees, she runs the largest woman-owned business in Baltimore. Although I interviewed Sheila for my book, I had never heard her present her story in person. Interestingly, she used the same analogy with her business that I do in my book: start ups as babies, progressing to school-age years, and then, where she is now, the teen years. In my book I go a step further to ‘letting go’, but Sheila isn’t ready for that just yet.

She made a profound statement that I think surprised some of the women listening: even at $70M in revenues, she has no posse. Entrepreneurs, in general, do not get a posse. There is no one there to carry Sheila’s luggage or pick up her dry cleaning. In fact, she relayed a humorous story that occurred just that morning. She had a meeting in the afternoon so she and her husband were trading cars so that he could pick up their daughters after school. He loaded the car and left to take the girls to school. Shortly after he departed, Sheila realized she had left her umbrella in her car and, with the pouring rain, had to find a replacement. Wouldn’t you know – the only one left in the house was her 4-year-old daughter’s. Without any choices and late for her meeting, she grabbed it and ran. So not only did she NOT have someone to carry her umbrella, she went into a meeting carrying a pink Cinderella umbrella with pretty ruffles. A true mark of a ParentPreneur…

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Celebrating Success!

Thursday, March 22nd, 2007

A couple of years ago when my kids were younger, we instituted a new family ‘tradition.’ One beautiful spring day we were all out riding in my convertible when we put our hands in the air and yelled “WOOHOO!” The Family Woohoo was born. Since that time, anyone can invoke a Family Woohoo at any time and all are required to participate. It is hard to stay mad or sad when you put your hands in the air and say Woohoo. Just try it! Right now…

It is important in business – and especially for entrepreneurs – to invoke a Woohoo. We so often get tied up with our heads-down that we forget to take time to celebrate. That’s bad. So I’ve decided to add a section to my monthly newsletter called Woohoo! where I will share reasons to celebrate from my readers. I invite you to send me your Woohoo moments and I will add them to the post. Don’t be afraid that people will think you’re bragging – we’re all here to support each other and that means being TRULY HAPPY when cool things happen to others.

In that spirit, I have two Woohoos! to share for:

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The Beauty of Entrepreneurial Empowerment

Sunday, March 18th, 2007

The desire and the power to give back to the world through entrepreneurship is a common motivator for many people that start their own business. The impact of business owners giving back is seen everyday. After all, where do you think the Gates Foundation got all of its money? Love him or hate him, is not Bill Gates the ultimate entrepreneur?

A recent article in USA Today shows that you don’t have to have the bank account of the Gates family to give back. Diane Stevens believed an account from a friend of war-torn Sierra Leone was a personal call to action. As the owner of Cole Stevens Salon and Day Spa in Greenbelt, Maryland, she was particularly struck by the story of a hair stylist who works all day on one leg because the other had been amputated, assumedly from injuries sustained in war-related activities. She was struck with an idea: she and three other stylists from her salon raised money to travel to Sierra Leone to teach cosmetology skills to 300 women. For a country which is ranked second-to-last in the world for development, its citizens pride themselves on their appearance, especially their hair. As a result, the program was well received.

I am convinced that business is the only available vehicle for positive global change and, dare I say, world peace. Governments won’t do it – they’ll continue to protect their own interests. Businesses realize the value of global stability and business owners, in general, are driven to do something BIG. What a perfect match!

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Stevie Bust, Networking Boon

Monday, March 12th, 2007

I talk to my ACTiVATE students constantly about leveraging “Who you Know”. Networking to make new connections and then keeping in touch with the right ones is critical to success in life and business. So when I attended the Stevie Awards last week, I was disappointed that ACTiVATE did not win an award (we were a finalist in the Women Helping Women category), but I was thrilled with the incredible women I met. My table was lucky – we had four winners out of the ten at the table. I went out to dinner with a couple of them and heard a story that reinforced my belief that owning a business is the ultimate empowerment tool.

Tereson Thomas founded Fuzzi Bunz to provide her with a vehicle to get out of her failing marriage. Talking with her was inspiring. It is hard to imagine building a business out of reusable diapers (that she invented!), much less a multi-million dollar business, in this day of disposables. She has also managed to grow the business so that she maintains a good balance with raising her children. She won the Entrepreneur of the Year award.

I also met Carolyn Kepcher, who was on Trump’s left on The Apprentice until last fall. She was presenting awards. Although we didn’t win one, I went up and talked to her afterwards. I knew she was “let go” from the Trump organization but I didn’t know that she is now starting her own company to empower women in business! She is also planning to find more time to spend with her 6 and 4 year old children. After a brief conversation, she is considering writing the forward to my book. Talk about synchronicity!

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The Closing of the National Women’s Business Center

Thursday, March 8th, 2007

As some of you may have heard, the National Women’s Business Center in Washington D.C. has closed its doors. For those of us who have benefited from the Center over the years, this is sad, sad news. I got my first “Boot in the Butt” as a member of their CEO Roundtable many years ago. Even though my revenues were over $1M at the time, our facilitator Lorraine Warshaw commented that I didn’t have a business, I had a contract. OUCH! That hurt, but she was right on. She didn’t tell me what I wanted to hear (you’re doing great, Julie!), she told me what I NEEDED to hear. Her comment gave me a Boot in the Butt to go out and expand my customer base and exceed even my own expectations for my businesses’ success. THAT is what a good advisor does for you.

So who will train them now? Many people I talk with ask why a place like the NWBC, which was focused on women, is needed. Prior to my ACTiVATE experience, I would have said that such a place is a nice-to-have, but not a necessity. After teaching a high-tech, all-women class in entrepreneurship for the past 2+ years, I’ve changed my mind. A place like this is absolutely needed. Women who are learning something new will often feel ‘safer’ in a single-gender environment. Going outside of your comfort zone requires, for many, a feeling of support and camaraderie. Look at the success of Curves. Women could get the same results in a mixed-gender gym, but yet many choose the all-female environment. While I personally have found supportive mixed-gender mentoring environments through my former TEC group, I was also raised with 3 brothers and have worked in male-dominated industries (manufacturing and IT) for my entire career. This is not the case with many women, so who now will provide them with the learning environment they need? I just added something new to my personal mission…

Men, Flexibility, and Work/Life Balance

Tuesday, March 6th, 2007

An article in the business section of today’s USA Today caught my attention. More Dad’s Resist Business Travel, made me smile because it reinforces what I found in interviewing entrepreneurs for my book: men care about balance, too.

The article reports that nearly 50% of male senior executives surveyed indicated they were more likely to ask for less travel when negotiating a new job than they were five years ago. Additionally, 55% of the men said they were less willing to consider a job that required heavy business travel because of family demands.

I have suspected all along that men care about balance, primarily because I am married to a man who values flexibility. He believes that it is not just my job as mom to be available for our children – he has always been willing to share the parenting load. We are partners. (more…)