Archive for the ‘Entrepreneurship’ Category

Overcoming the Bootstrap Mindset

Saturday, May 15th, 2010

When I founded my software company so many years ago, I was fortunate to have an immediate client who actually paid me well for my time. As my company and my relationship with this client expanded, we were also able to get paid to develop our software product. In essence, our software was customer funded and required no more outside capital than a line of credit to get us over certain growth spurts. We were able to parlay revenues from our services into the areas of our business we needed to grow. We bootstrapped.spur

Although we sold software, the majority of our revenues came from services, so we determined our budget based on how many hours we might bill and projected out from there. Borrowing or raising capital never entered my mind. Oh, I remember stating early on that I wasn’t looking to be the next Microsoft, but I also remember distinctly the reason: I didn’t want to lose control. Even though our company grew to multi-millions in revenues from what I considered being scrappy, I honestly think I was afraid of too much success.

I don’t know if I’ve always been that scrappy, but looking back I realized I needed to be to get through college. I had to work 3 jobs at one time to pay for college myself (eating Ramen Noodles in the tough times) because my parents didn’t have the means at the time. But at least then, I filled out every application for a scholarship I could find and opted for all the student loans possible. So why didn’t that translate into my business years later? In my first business, I never really thought about what I could do with someone else’s money.

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Wealth is not a 4-letter word: Women, Business, and our Relationship with Money

Wednesday, May 12th, 2010

Last week, I attended a focus group of sorts at the SBA headquarters in DC sponsored by the National Women’s Business Council (NWBC) to talk about women business owners and capital. It was an exploration of the issues as they prepare to give a summit on the topic for women business owners this Fall. Admittedly, I almost didn’t go. For me, home to downtown DC can be anywhere from a 45 minute trip when I drive and there is no traffic (and I make every green light) but is more often an hour to an hour and a half. These days, I have so much going on that I try to cut out any extraneous out-of-the-office excursions but something drew me downtown that day. I didn’t know what to expect but absolutely got more out of it than I had anticipated.

What the group lacked in size (there were only about 5 of us) we made up for with enthusiasm and diversity of perspective. The experiences varied from those of us with fairly low capital needs in the past (I had a line of credit in my first company that I only tapped into two or three times) to the real estate developer whose assets include more than one multi-storied building and borrowing needs well into the millions.  Without breaching confidentiality I can only say that it was a heated, animated discussion which, at times, involved more than one 4-letter word, which really

caused me to think: how many women believe or behave as if wealth – or even money – is a four letter word? Does a woman’s relationship with money impact her business approach and, ultimately, goals?

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Creativity and passion

Monday, March 15th, 2010

I don’t watch much TV, but the one show I do watch on occasion is House. If you haven’t seen it before, Hugh Laurie plays a brilliant but unorthodox doctor who specializes in diagnosing strange disorders. He’s a creative (albeit cowboy) problem solver.

The one thing I’ve recently noticed is where his brilliant ideas consistently originate. He almost always comes up with his break-through ideas when he’s NOT working on a case. It is either something unrelated that someone else says, does or he sees. It is while his problem-solving thoughts are in incubation – while he is NOT thinking about the case, that his ideas flow. This is also called the Shower Moment.

innovation

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Don’t let the high cost of conflict get in your way

Wednesday, March 3rd, 2010

Did you know that when conflicts occur, managers spend 42% of their time helping the parties reach agreement?   The average cost of defending a litigated employment claim is $130,000.  Fortune 500 executives spend 20% of their time in litigation related activities.   Can your business or organization afford the high costs of conflict?

If you are busy trying to work out a dispute with an employee or a vendor you are not available to focus on long termArgument strategic goals.  In all of these instances you are losing money even though it may not be reflected in your balance sheet.

While direct costs of conflict include legal fees and opportunity costs, indirect costs include diminished productivity, poor morale, higher employee replacement costs and shorter employee tenure.

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Does work-for-hire stifle innovation?

Sunday, February 7th, 2010

What is it that motivates people to be innovative? While it may not be the primary motivator, most people want to enjoy some benefit from their own ideas. By default, you own what you create, but that doesn’t hang true if you’re an employee. As an employee, everything you create is owned by your employer whether or not you’ve signed an agreement to that effect. So what does this do to your willingness to be innovative?

Part of this may depend on your entrepreneurial tendency and your sense of personal control. As an entrepreneur, I feel a strong sense of ownership of my efforts and ideas. It’s not about money for me, though. It’s about making sure the fruits of my labor and my creative ventures are being put to good use – that they’re helping change lives. It’s about ensuring my ideas and efforts move forward according to my personal mission. I’m curious – does that matter so much for folks who don’t consider themselves entrepreneurial?

For employees for whom the level of purpose described above is also a key motivator, it is your responsibility to align your job choices with your values. Unfortunately that is not always possible given the current job-market challenges, but ultimately, it is a worthy goal.

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Best marketing advice: just listen.

Tuesday, January 26th, 2010

I was talking with a friend the other day who recently started a business pursuing her passion. She was able to move into securing billable work relatively quickly through word-of-mouth and her network of contacts. As she is branching out, she is looking to develop a more formalized statement of services and marketing messages. The thought of it all, she lamented, was bumming her out. She wanted to DO the work but found herself needing to spend more time than expected to set up the business. Unfortunately, this is not at all unusual. Many people start a business to do what they love and then realize there so much involved in starting a business that its becomes hard to find time to do the “fun” stuff you started the business to do. You need more hours in a day to do both. That’s why it is crucial to find something that drives you – a passion – so it can feed your energy rather than drain it. The best book I’ve found for exploring solutions to this dilemma is The E-Myth listenRevisited by Michael Gerber. If you’re starting a business and haven’t read it, I highly recommend it.

We were talking about her business – a service many people could use – but I was (in my normal boot-in-the-butt form), asking who her target market was. Had she chosen a niche? What was her marketing strategy? The blank but overwhelmed stare told me what I suspected: she didn’t know. Now this is a really smart lady, but she was visibly frustrated by not having answers to questions that apparently nagged at her as well. What she had discovered is a trap many entrepreneurs fall into: shoot first, ask questions later.

I see it all the time. I have an idea/skill/talent/product. I think it is cool, that people need it. My friends and family see the need or the value, but that’s as far as I’ve gone to validate my idea or my fine tune my approach to the market. And when the capital requirements tend to be low, it is tempting to just quickly hang out a shingle and call it a business without doing any serious primary market research. In my experience, this can be deadly.

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Taking on giants? Innovation required.

Sunday, January 24th, 2010

I know a lot of people have long predicted the death of traditional news media such as the weekend newspaper, but it remains one of my favorite Sunday morning rituals. Settling in to read news on my laptop does just have the same appeal. This morning, I was pleased to find interesting reading around two of my favorite subjects: entrepreneurship and work/life balance. First, I’ll talk about the entrepreneurship and tackle the work/life balance in my next post.

In today’s Washington Post Magazine, there was a great article on Kevin Plank and Under Armour.  Under Armour in addition to being close to home physically (I live near Baltimore), carries a personal connection. My nephew Kevin Kirk was recruited by CEO Kevin Plank to be an intern. After reading this article, I understand why Mr. Plank took such a shining to my college-age nephew: I think he sees in him the same entrepreneurial spirit he has always exhibited. Based on the article, it seems both Kevins (Plank and Kirk) spent a good deal of their teenage years finding different ways to make some money. For Plank, in college, it was selling flowers. For my nephew (who is still in college) it has been selling girls’ accessories like head bands, pashmina shawls, flip flops, purses – whatever he can get in cheap supply and sell at girls’ and women’s sports tournaments.

One of the things that stood out to me is how Under Armour has engaged in an intense battle to overtake their competition: Nike and Reebok. Sort of a David and Goliath story with multiple Goliaths. What Under Armour has accomplished so far is amazing and I’m sure if you asked someone today about starting up in an industry with such large, established competition they would tell you that you’re nuts. If anyone had told Kevin that, he certainly wasn’t listening. With smart marketing, sheer determination, and maniacal focus, Kevin Plank has beaten the odds and turned the company he started right out of college into a force to be reckoned with approaching $1B in revenues. Impressive indeed.

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Infinite Possibilities: ACTiVATE® Class of 2009 graduates!

Wednesday, January 13th, 2010

This past week, it was both my pleasure and my sadness to participate in the graduation of 20

Class of 2009 - lr

ACTiVATE(R) Class of 2009

incredible women from the ACTiVATE® at UMBC’s Class of 2009. I am sad because we have spent every Monday night of the last year together (OK – we took the summer off!). As with classes before, it’s been a great experience. I felt privileged to witness incredible growth in already strong, accomplished women. Just goes to show – we all have room to grow no matter WHAT stage we’re at!

Dr. Kimberly Brown, ACTiVATE® @ UMBC Class of 2007, did an excellent job at delivering the keynote speech. She talked about what motivates people to make the leap into entrepreneurship – to move from the finite realm of job descriptions to the infinite possibilities entrepreneurship brings. ACTiVATE®, she said, made a difference for her by making the impossible indeed VERY possible. When she joined the program, she was negotiating to buy a business but at a standstill. Some simple advice she received at her interview provided her with the information she needed to move the talks along and purchased a government contract just 2 days into the class. Her company, Amethyst Technologies was born. What started as a 2 person company with 1 client has now grown 20 people with 9 clients, purely through word-of-mouth marketing. Incredible.Getting to know Kimberly through the program and outside of it, I am confident Amethyst is posed for even greater growth and impact under her leadership. Her opportunities are infinite.

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Key initiatives for 2010: Innovation and Diversity

Tuesday, January 12th, 2010

In a recent Washington Post editorial on leading into 2010, a question was posed:

“Last year was a tough one for many organizations, with smaller workforces required to do more with less. The new year looks to be more of the same. How can leaders of such organizations motivate their people as they head into 2010?”

Besides this being somewhat pessimistic about what the year holds in store for us, I found it a pretty broad question with varied answers from the team of business executives chosen to respond. The reply that got my attention came from Beth Brooke with Ernst & Young. She’s also a fellow Corporate Ambassador with Vital Voices. Her answer can be best summed up in her own words: “If cost-cutting wrapped up the last decade, this decade should be launched by innovation stimulated by the friction of diversity.”

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An alternative perspective in reviewing last year

Monday, January 4th, 2010

My father did not believe in failure. He once relayed a story about a conversation he had with a high school teacher (a priest, for whatever it is worth). He was not doing well in the class, and his teacher asked my father how he would feel if he failed. My father’s response: “I can’t fail.” Indignant at his seemingly arrogant retort, the teacher came back “Oh, you can fail my class, boy. I can see to that.” My dad’s reply: “You can give me a failing grade, but I can’t fail if I’ve learned something.”

I’m happy to say that I’ve inherited or adopted (or a combination of both) his outlook on failure.

My nephew was bemoaning (over Facebook) his recent holiday retail fiasco. He had hoped to clean up on an entrepreneurial opportunity that didn’t quite work out. My words of wisdom (though he might have seen them as something else at the time): You can’t fail if you’ve learned a lesson, though sometimes lessons can be expensive. And that ‘expense’ doesn’t always have to be money – sometimes it is our time. When I talked to him, we discussed what he learned. Where the experience was costly from a monetary perspective, he learned some tough lessons he’s not likely to repeat. So was his foray into holiday retail a failure? Hardly.

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