What is it that motivates people to be innovative? While it may not be the primary motivator, most people want to enjoy some benefit from their own ideas. By default, you own what you create, but that doesn’t hang true if you’re an employee. As an employee, everything you create is owned by your employer whether or not you’ve signed an agreement to that effect. So what does this do to your willingness to be innovative?
Part of this may depend on your entrepreneurial tendency and your sense of personal control. As an entrepreneur, I feel a strong sense of ownership of my efforts and ideas. It’s not about money for me, though. It’s about making sure the fruits of my labor and my creative ventures are being put to good use – that they’re helping change lives. It’s about ensuring my ideas and efforts move forward according to my personal mission. I’m curious – does that matter so much for folks who don’t consider themselves entrepreneurial?
For employees for whom the level of purpose described above is also a key motivator, it is your responsibility to align your job choices with your values. Unfortunately that is not always possible given the current job-market challenges, but ultimately, it is a worthy goal.
I was talking with a friend the other day who recently started a business pursuing her passion. She was able to move into securing billable work relatively quickly through word-of-mouth and her network of contacts. As she is branching out, she is looking to develop a more formalized statement of services and marketing messages. The thought of it all, she lamented, was bumming her out. She wanted to DO the work but found herself needing to spend more time than expected to set up the business. Unfortunately, this is not at all unusual. Many people start a business to do what they love and then realize there so much involved in starting a business that its becomes hard to find time to do the “fun” stuff you started the business to do. You need more hours in a day to do both. That’s why it is crucial to find something that drives you – a passion – so it can feed your energy rather than drain it. The best book I’ve found for exploring solutions to this dilemma is The E-Myth Revisited by Michael Gerber. If you’re starting a business and haven’t read it, I highly recommend it.
We were talking about her business – a service many people could use – but I was (in my normal boot-in-the-butt form), asking who her target market was. Had she chosen a niche? What was her marketing strategy? The blank but overwhelmed stare told me what I suspected: she didn’t know. Now this is a really smart lady, but she was visibly frustrated by not having answers to questions that apparently nagged at her as well. What she had discovered is a trap many entrepreneurs fall into: shoot first, ask questions later.
I see it all the time. I have an idea/skill/talent/product. I think it is cool, that people need it. My friends and family see the need or the value, but that’s as far as I’ve gone to validate my idea or my fine tune my approach to the market. And when the capital requirements tend to be low, it is tempting to just quickly hang out a shingle and call it a business without doing any serious primary market research. In my experience, this can be deadly.
I know a lot of people have long predicted the death of traditional news media such as the weekend newspaper, but it remains one of my favorite Sunday morning rituals. Settling in to read news on my laptop does just have the same appeal. This morning, I was pleased to find interesting reading around two of my favorite subjects: entrepreneurship and work/life balance. First, I’ll talk about the entrepreneurship and tackle the work/life balance in my next post.
In today’s Washington Post Magazine, there was a great article on Kevin Plank and Under Armour. Under Armour in addition to being close to home physically (I live near Baltimore), carries a personal connection. My nephew Kevin Kirk was recruited by CEO Kevin Plank to be an intern. After reading this article, I understand why Mr. Plank took such a shining to my college-age nephew: I think he sees in him the same entrepreneurial spirit he has always exhibited. Based on the article, it seems both Kevins (Plank and Kirk) spent a good deal of their teenage years finding different ways to make some money. For Plank, in college, it was selling flowers. For my nephew (who is still in college) it has been selling girls’ accessories like head bands, pashmina shawls, flip flops, purses – whatever he can get in cheap supply and sell at girls’ and women’s sports tournaments.
One of the things that stood out to me is how Under Armour has engaged in an intense battle to overtake their competition: Nike and Reebok. Sort of a David and Goliath story with multiple Goliaths. What Under Armour has accomplished so far is amazing and I’m sure if you asked someone today about starting up in an industry with such large, established competition they would tell you that you’re nuts. If anyone had told Kevin that, he certainly wasn’t listening. With smart marketing, sheer determination, and maniacal focus, Kevin Plank has beaten the odds and turned the company he started right out of college into a force to be reckoned with approaching $1B in revenues. Impressive indeed.
This past week, it was both my pleasure and my sadness to participate in the graduation of 20
ACTiVATE(R) Class of 2009
incredible women from the ACTiVATE® at UMBC’s Class of 2009. I am sad because we have spent every Monday night of the last year together (OK – we took the summer off!). As with classes before, it’s been a great experience. I felt privileged to witness incredible growth in already strong, accomplished women. Just goes to show – we all have room to grow no matter WHAT stage we’re at!
Dr. Kimberly Brown, ACTiVATE® @ UMBC Class of 2007, did an excellent job at delivering the keynote speech. She talked about what motivates people to make the leap into entrepreneurship – to move from the finite realm of job descriptions to the infinite possibilities entrepreneurship brings. ACTiVATE®, she said, made a difference for her by making the impossible indeed VERY possible. When she joined the program, she was negotiating to buy a business but at a standstill. Some simple advice she received at her interview provided her with the information she needed to move the talks along and purchased a government contract just 2 days into the class. Her company, Amethyst Technologies was born. What started as a 2 person company with 1 client has now grown 20 people with 9 clients, purely through word-of-mouth marketing. Incredible.Getting to know Kimberly through the program and outside of it, I am confident Amethyst is posed for even greater growth and impact under her leadership. Her opportunities are infinite.
“Last year was a tough one for many organizations, with smaller workforces required to do more with less. The new year looks to be more of the same. How can leaders of such organizations motivate their people as they head into 2010?”
Besides this being somewhat pessimistic about what the year holds in store for us, I found it a pretty broad question with varied answers from the team of business executives chosen to respond. The reply that got my attention came from Beth Brooke with Ernst & Young. She’s also a fellow Corporate Ambassador with Vital Voices. Her answer can be best summed up in her own words: “If cost-cutting wrapped up the last decade, this decade should be launched by innovation stimulated by the friction of diversity.”
My father did not believe in failure. He once relayed a story about a conversation he had with a high school teacher (a priest, for whatever it is worth). He was not doing well in the class, and his teacher asked my father how he would feel if he failed. My father’s response: “I can’t fail.” Indignant at his seemingly arrogant retort, the teacher came back “Oh, you can fail my class, boy. I can see to that.” My dad’s reply: “You can give me a failing grade, but I can’t fail if I’ve learned something.”
I’m happy to say that I’ve inherited or adopted (or a combination of both) his outlook on failure.
My nephew was bemoaning (over Facebook) his recent holiday retail fiasco. He had hoped to clean up on an entrepreneurial opportunity that didn’t quite work out. My words of wisdom (though he might have seen them as something else at the time): You can’t fail if you’ve learned a lesson, though sometimes lessons can be expensive. And that ‘expense’ doesn’t always have to be money – sometimes it is our time. When I talked to him, we discussed what he learned. Where the experience was costly from a monetary perspective, he learned some tough lessons he’s not likely to repeat. So was his foray into holiday retail a failure? Hardly.
Once a year for the past 3 years I’ve had the privilege of being on the radio show of Jim Blasingame, The Small Business Advocate. Every time I talk to Jim I have a blast and this morning’s show was no different. Jim has no problem keeping up with my ADD, taking our conversations all over the place but always someplace GOOD. I’m honored that he’s asked me to come back as a regular guest, starting with quarterly in early 2010.
His shows contain a lot of great (free!) content so after listening in to our chat via the link below, check out some of his other interviews! You’re bound to learn a lot…
Following is a guest post provided by Anne Barber and Lynne Waymon. I’ve seen Lynne speak and not only is she engaging and fun, but her advice is immediately actionable and valuable!
These past several weeks have been absolutely crazy for me. I’ve been working almost non-stop and, honestly, I have loved every minute of it.
When working with current and aspiring entrepreneurs, I talk a lot about finding your passion. I used to say that you know you’ve found your passion when you’re engaged in a task and time passes quickly.
I don’t believe that anymore. After all, time passes quickly when I drive the repetitive 40-mile route home from teaching 2 nights a week. More than once I have arrived home somewhat surprised that I didn’t remember the drive. Has that happened to anyone else? Sure. But does that mean we’re passionate about driving? Not necessarily.
I recently organized a reception to introduce prospective members to the DC-Chapter of the Women Presidents’ Organization. In addition to discussing the awesome organization and the power of peer advising, I wanted to provide some business value at the session. To that end, I invited Gloria Bohan, Founder and CEO of Omega World Travel, to an informal discussion about how innovation helped her grow the business she founded over 34 years ago into its current 800+ employees and over $1B in sales.
Gloria never really set off to start her own business. She became enamored with cruising on her honeymoon. They had been upgraded to a suite on the QE2 and had such a delightful time, Gloria caught the cruising bug. The next cruise she took, however, didn’t include an upgrade to a suite, but she couldn’t help but notice all the upgraded travel agents. She wanted what they had – access to travel opportunities. And that is how the idea for Omega World Travel was born. As she framed it, “Inspiration carries us where we didn’t even know we wanted to go”.
Over the 34+ years that Gloria operated and grew her company, innovation in all forms was at the core of the company’s success. Gloria credits their “gearshift” mentality – flexibility with ability to change directions – as crucial to survival and sustainable growth. They had to continually understand and tap into their clients’ evolving needs. She also saw huge benefits in making everyone in the company think entrepreneurial – a philosophy that we both share.
Revisited
teaching 2 nights a week. More than once I have arrived home somewhat surprised that I didn’t remember the drive. Has that happened to anyone else? Sure. But does that mean we’re passionate about driving? Not necessarily.
on 
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