I came across this ad the other day and had to do a double-take. What were they selling?
Upon further investigation, I realized they were selling an OIL CHANGE for my CAR. Hmmm. It struck me how clever they had been in putting a new spin on an old service. They took the headlines of the day, something they believe is on the consumer’s mind, and applied different words to their advertisement. They made it about THEIR CUSTOMERS’ CONCERNS.
Do you know what your customers are buying? Are you trying to sell or truly helping them to buy? How do you know the difference?
on 
That’s the marketing strategy. Luring costumer is the goal of the ads.
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Strategic Internet Marketing´s last blog ..Local Internet Marketing
That is what I think about when I see advertisers.
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