When I received the e-mail (OK – multiple e-mails!) promoting Steve Harrison’s National Publicity Summit, I thought it was just another scam. Honestly, I imagined the promises of national media coverage offered by The Summit were too good to be true. I was so wrong.

It took a couple e-mails with compelling testimonials to get me to sign on to the event and part with the healthy chunk of change required. The money-back guarantee – which I am sure no one has ever exercised – was what clinched it for me. What I thought may be a big risk I now see as an incredible investment.

What Steve offers through his Summit is the ability for you to be your own advocate. In this case, it is in front of the media. I had been struggling to determine the best way to promote my upcoming book. I felt strongly that if I could just get in front of the right people, I could personally sell them on the ideas and my unique approach. When this opportunity presented itself, I rationalized the significant investment as equivalent to what I would pay a good PR firm for a month’s retainer. And as is typical for an entrepreneur, I liked the idea of being able to control my message.

If you’re not willing to be the strongest and best advocate for your business – who will? It is hard to match an entrepreneur’s passion for their own venture. No matter what your offering is, your enthusiasm for it can be one of your best strategic sales weapons. Are you prepared and willing to use it?

This entry was posted on Friday, April 13th, 2007 at 5:17 am and is filed under Business Growth, Entrepreneurship, business success secrets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.