An elevator pitch is what you answer when someone asks you “So what do you do?” Everyone has one regardless of whether you’re in business or not. I came across the following company description on a website the other day and I have one question: What does this company do?
“Our success is built on a commitment to provide quality service, tailored to individual company
needs. Our business is in providing high quality services in all areas of service we provide.
We are a team of highly skilled professionals with a proper blend of Experience, Reliability and Skill to provide high caliber solutions for a wide range of Industry challenges. We offer a variety of professional, affordable & personalized service capabilities and our commitment to reliability, quality & excellence is equal only to our dedication to our customer’s satisfaction.”
HUH!? Talk about CONFUSED! I’m not sure if I tuned out after the second sentence or the third. The only reason I lasted that long is because I really wanted to know what the company did. If you tried to rattle this off on an elevator you would have people looking at their watch even if they weren’t wearing one.
To be effective, your elevator pitch has to make sense and ideally get someone’s attention. It has to explain in plain language (English or whatever your native tongue is) what you actually do so that the person listening can relate to it. People are always looking for connections or they wouldn’t have asked you the question in the first place. It is highly possible that they can either make a connection directly with you or know someone else who can.
Here’s one of mine:
“Do you ever get stuck (no, not in an elevator, but in life or work)? I provide people and companies a “Boot in the Butt” to get them unstuck whether they’re trying to launch a new venture or take their existing company to the next level.”
That’s right – you read it right. ONE of mine. I actually have several that I pull out depending on the audience and my mood. Some are more playful, others more serious. All have one thing in common: they try to get your attention and give you enough information about what I do to warrant continued conversation if there’s interest. That’s it!
So what’s YOUR elevator pitch? Share it here and get feedback. You never know who might see and have a connection for you…
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nice post, i think it can be hard sometimes for people to explain what they/their company does in a few sentences. it may be hard to listen, but if they are willing to explain i’m willing to listen.
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Nobody seems to remember who first coined the term “elevator speech,” but I know it’s been around a long time and I am often asked to help design speeches for clients.
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I think you are thinking like sukrat, but I think you should cover the other side of the topic in the post too…
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Joyce
http://www.videophonesguide.com