When I started my first business almost 14 years ago, I had no idea what “Intellectual Property” (IP) meant or how it applied to me. Nowadays, I hear that term ALL OVER THE PLACE. In fact, I’m teaching a couple of entrepreneurship classes where it comes into play and I’ve found that people don’t really understand that the only thing IP gives you is the right to protect it. It gives you the right to sue someone else for infringement.
Case in point: an article this week in our local paper about a company selling Cuff Links calling their company Cuff-Daddy. Sound like any rappers you know? Yes, Sean Combs is trying to block their use of it because it sounds like his nickname, Puff-Daddy. I could see that. The thing is, he isn’t being mean or nasty, he’s just protecting his brand. If you don’t protect it, you actually lose the right to do so.
After obtaining registered trademarks for ParentPreneur© and “Boot in the Butt©” I had a similar opportunity to protect against infringement. To be honest, I hated doing it! If I didn’t do it, however, I would have risked losing them. I really had no choice. Unfortunately the person who was using the mark had not done his homework. Had he searched the Patent and Trademark database before purchasing his domain name, he would have seen that someone else owned it and found an alternative before he spent money to develop it.
For those of you who own a trademark or copyright, what are you doing to protect it? At a minimum you should have a Google Alert set up for it. There are also services that will monitor it for you but they seem expensive so I have never used them. Anyone have experience with them?
What has been your experience with IP – on either side of the fence. Been told to change your name? Have to tell someone else to change theirs?
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Intellectual property enforcement need to be adjusted a little better
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