I recently attended a lively presentation at the Women In Business conference by Sheila Heinze, Founder of SM Consulting. At $70M in revenues and over 500 employees, she runs the largest woman-owned business in Baltimore. Although I interviewed Sheila for my book, I had never heard her present her story in person. Interestingly, she used the same analogy with her business that I do in my book: start ups as babies, progressing to school-age years, and then, where she is now, the teen years. In my book I go a step further to ‘letting go’, but Sheila isn’t ready for that just yet.
She made a profound statement that I think surprised some of the women listening: even at $70M in revenues, she has no posse. Entrepreneurs, in general, do not get a posse. There is no one there to carry Sheila’s luggage or pick up her dry cleaning. In fact, she relayed a humorous story that occurred just that morning. She had a meeting in the afternoon so she and her husband were trading cars so that he could pick up their daughters after school. He loaded the car and left to take the girls to school. Shortly after he departed, Sheila realized she had left her umbrella in her car and, with the pouring rain, had to find a replacement. Wouldn’t you know – the only one left in the house was her 4-year-old daughter’s. Without any choices and late for her meeting, she grabbed it and ran. So not only did she NOT have someone to carry her umbrella, she went into a meeting carrying a pink Cinderella umbrella with pretty ruffles. A true mark of a ParentPreneur…
So if you’re considering going into business for the status of it, you should really reconsider. Just like being a parent, the outside gratification for a job well done is almost always delayed. Don’t do it for the posse…you’ll get wet in the rain waiting for someone to carry your umbrella. Just grab Cinderella and go!











































Some time before, I needed to buy a good house for my corporation but I didn’t earn enough cash and could not purchase something. Thank goodness my friend suggested to try to take the home loans at creditors. Therefore, I acted so and was happy with my commercial loan.
I think working for yourself can be very rewarding.
It might not be for everyone but I prefer it to say a 9-5.
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There are many women who wants to work and make themselves stable and give themselves a “brand” name or to the company. So I think that when they read about this, it will help them to motivate a bit and they can work their way out. This gives an example of the phrase “where is way there is a will” but I would go vice-verse saying “if there is will, there is a way always!”
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I think I’m doing well if I need to get dressed to attend a client meeting.. I can definitely relate to the umbrella incident! thanks for your real life “expose” on the “posse” idea for business owners.
Thanks!
Amy
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Very well put. Just grab it and go…back straight and chin up.
Great post and so true! I never really thought about how many women might think of being an entrepreneur for the status” of it. I have always been an entrepreneur but only for the freedom of it and for the ability to help other women enjoy that as well. Thanks for a great post!
Michelle Dunn